Ease of Use (UI/UX)
- 1–2: Very clunky interface, confusing for beginners.
- 3–4: Some learning curve, limited onboarding help.
- 5–6: Usable after practice, basic tutorials available.
- 7–8: Smooth interface, drag-and-drop or guided workflow.
- 9: Very intuitive, AI-assisted prompts, almost no friction.
- 10: Extremely beginner-friendly, clean UI, seamless navigation.
Writing Quality & Output Accuracy
- 1–2: Output is nonsensical, major grammar/factual issues.
- 3–4: Frequent repetition, weak grammar, robotic tone.
- 5–6: Understandable but lacks depth/creativity.
- 7–8: High-quality, coherent, minimal editing required.
- 9: Very natural, context-aware, near-human quality.
- 10: Professional-grade writing, error-free, indistinguishable from human.
Customization & Control
- 1–2: No tone/style options, rigid output.
- 3–4: Limited customization, only generic settings.
- 5–6: Some tone/style presets, moderate flexibility.
- 7–8: Multiple tones, rewriting/expanding options.
- 9: Advanced brand voice training, creative controls.
- 10: Full control, custom rules, highly adaptable outputs.
Features & Functionality
- 1–2: Only basic text generation.
- 3–4: Few templates, very restricted.
- 5–6: Decent set (blogs, ads, emails).
- 7–8: Wide range of templates + extras (plagiarism, grammar).
- 9: Strong SEO, collaboration, team tools.
- 10: All-in-one suite (SEO, plagiarism, CMS export, team workflow).
AI Capabilities (Creativity & Instruction Following)
- 1–2: Doesn’t follow prompts, outputs irrelevant.
- 3–4: Understands simple prompts, struggles with complex ones.
- 5–6: Average creativity, factual mistakes sometimes.
- 7–8: Good at context, creative ideas.
- 9: Excellent storytelling, minimal hallucination.
- 10: Near-perfect—highly creative, context-retaining, accurate.
Language & Format Support
- 1–2: English only, no export options.
- 3–4: Few languages, plain text export only.
- 5–6: Decent multi-language support, basic export formats.
- 7–8: 20+ languages, multiple formats (Word, PDF).
- 9: 50+ languages, dialects, strong translation accuracy.
- 10: Extensive global language support + full export options.
Speed & Performance
- 1–2: Slow, frequent errors or downtime.
- 3–4: Delays for longer content.
- 5–6: Moderate speed, acceptable for small tasks.
- 7–8: Fast generation, handles longer documents.
- 9: Very quick, reliable with heavy workloads.
- 10: Instant, stable, enterprise-level performance.
Integrations & Compatibility
- 1–2: No integrations.
- 3–4: Very few, limited extensions.
- 5–6: Works with common apps (Docs, WordPress).
- 7–8: API access, browser extension, CMS plugins.
- 9: Wide compatibility with third-party apps.
- 10: Deep integration ecosystem + robust API.
Pricing & Value for Money
- 1–2: Expensive, poor value, no free plan.
- 3–4: High price, limited features.
- 5–6: Average pricing, some useful features.
- 7–8: Affordable for most, strong feature-to-price ratio.
- 9: Very cost-effective compared to competitors.
- 10: Outstanding value, generous free plan, fair scaling.
Customer Support & Community
- 1–2: No support, no documentation.
- 3–4: Very slow, unhelpful responses.
- 5–6: Basic tutorials, average support response.
- 7–8: Responsive support + decent knowledge base.
- 9: Fast responses, active forums/community.
- 10: 24/7 support, tutorials, webinars, thriving user community.
