Ease of Use (UI/UX)
- 1–2: Extremely difficult; confusing UI; no drag-and-drop or timeline editor.
- 3–4: Steep learning curve; clunky workflow; minimal help/docs.
- 5–6: Usable with effort; beginners struggle at first; average onboarding.
- 7–8: Fairly easy; drag-and-drop editor; minor quirks but smooth overall.
- 9–10: Very intuitive; beginner-friendly; guided onboarding/AI assistance; almost zero friction.
AI Core Features
- 1–2: Bare minimum AI (just basic templates or text overlays).
- 3–4: Limited AI features (e.g., text-to-video only, no avatars/subtitles).
- 5–6: Decent variety (auto-subtitles, simple avatars, some smart editing).
- 7–8: Rich AI suite (text-to-video, avatars, voice sync, background removal).
- 9–10: Advanced & innovative (multi-language avatars, realistic lip-sync, adaptive editing, strong script generation).
Video Output Quality
- 1–2: Low resolution (≤480p), heavy watermarking, poor exports.
- 3–4: Basic 720p exports, limited formats, watermarks in free plan.
- 5–6: 1080p supported, stable exports, limited frame rates (30fps).
- 7–8: HD & 4K available, multiple formats (MP4/MOV), clean exports.
- 9–10: 4K/60fps, cinematic quality, multiple export formats, optimized for social platforms.
Speed & Performance
- 1–2: Very slow; frequent crashes/freezes.
- 3–4: Noticeable lag; long rendering times for even short videos.
- 5–6: Acceptable speed; occasional lag; moderate rendering time.
- 7–8: Smooth editing; fast rendering; stable performance.
- 9–10: Near real-time generation; lightning-fast rendering; cloud optimization.
Pricing & Value
1–2: Overpriced; no free trial; poor value vs competitors.
3–4: Expensive for features offered; limited free access.
5–6: Reasonable pricing; free plan exists but with restrictions (credits, watermarks).
7–8: Good value; balanced pricing; clear tiers for creators/teams.
9–10: Excellent value; generous free plan; affordable tiers; enterprise features at fair pricing.
Rating Weightage Table (Sample)
| Parameter | Weight | Score (1–10) | Weighted Score |
|---|---|---|---|
| Ease of Use (UI/UX) | 20% | 8 | 1.6 |
| AI Core Features | 30% | 7 | 2.1 |
| Video Output Quality | 20% | 7 | 1.4 |
| Speed & Performance | 15% | 6 | 0.9 |
| Pricing & Value | 15% | 8 | 1.2 |
| Overall Rating | 7.2 |
