Choosing the right email marketing platform isn’t just about sending newsletters. It’s all about finding a tool that shapes how you design, automate, deliver, and measure every campaign. Both GetResponse and Brevo stand out as powerful, beginner-friendly platforms designed to help businesses communicate smarter and grow faster, but they excel in different ways. GetResponse leans into polished templates and flexible design control that suit creators, marketers, and brands needing multi-purpose tools. Brevo, on the other hand, focuses on simplicity, speed, and cost-efficient scalability with clean workflows and reliable deliverability for growing businesses.
This comparison examines their real-world strengths across design, contact management, execution, analytics, and pricing that would help you decide which one truly fits your marketing goals.
Who Should Use Which?
- Getresponse is Best For:
- Creators, educators, and digital marketers
- Businesses needing landing pages + funnels
- Teams running webinars or event-based promotions
- Brands looking for a single all-in-one marketing platform
- Brevo is Best For:
- Ecommerce stores & DTC brands
- Shopify/WooCommerce merchants
- Marketers focused on personalization, segmentation
- Marketers focused on personalization, segmentation, and lifecycle automation
Quick Comparison
| Criteria | GetResponse | Brevo |
|---|---|---|
| Ease of Use | Beginner-friendly dashboard with guided onboarding | Clean, modern interface; fast template setup; simple drag-and-drop flow |
| Template Variety & Design | 150+ responsive email & landing templates with strong customization | Dozens of pre-made templates; modern layouts; balanced simplicity + control |
| Deliverability | Reliable sending with detailed spam feedback and high consistency | Strong inbox placement; DKIM/SPF easy to set up; fast 5–10 minute dispatch |
| Reporting & Analytics | Comprehensive dashboard, heatmaps, and exportable reports | Essential metrics with click tracking, bounce tracking, and PDF/CSV export |
| Free Plan | Up to 500 contacts, limited features | Up to 300 emails/day with unlimited contacts |
| Starting Price (Paid) | From ~$19/month | From ~$25/month (Starter) |
| Best For | Creators wanting full control, funnels, webinars, and analytics | Small teams seeking simple, reliable campaigns and scalable sending |
| Key Strength | All-in-one versatility: automation + landing pages + analytics | Ease of use + affordability + dependable delivery |
| Key Limitation | Pricing jumps with list growth | Limited segmentation depth on free plan |
Evaluation Criteria (How We Compare)
We compared GetResponse and Brevo across five essential parameters that define how well an email marketing platform performs in real-world use:
- Email Designing & Templates – The creative flexibility, template variety, and customization depth each platform offers.
- Contact List Management – The efficiency and depth of managing subscribers, including segmentation, tagging, imports, and behavioral targeting.
- Campaign Execution – How quickly and reliably each platform sends campaigns, the ease of automation setup, and overall consistency in deliverability.
- Reports & Analytics – The quality, visualization, and actionability of data each platform provides from open and click tracking to conversions, heatmaps, and exportable reports; and how easily marketers can derive insights to improve performance.
- Pricing & Value – Affordability, plan transparency, and the balance of included features at each tier.
Email Designing & Templates
GetResponse
GetResponse places strong emphasis on a professional, frictionless editor supported by guided onboarding, a clean interface, and flexible customisation options. Users can choose from 150+ pre-built email and landing page templates, plus additional industry-specific layouts. It supports media handling, reusable sections, image optimisation, and even custom HTML/CSS for users who want deeper control. Campaigns maintain consistent branding with full template reuse, which is useful when scaling design across multiple projects.
Brevo
Brevo’s builder focuses on simplicity and ease. Its drag-and-drop system loads fast and offers essential blocks for images, buttons, dividers, headers, and typography. Brevo provides dozens of pre-made templates suitable for newsletters, promotions, and announcements. The editor highlights a balance between simplicity and freedom, giving enough flexibility to adjust layouts while keeping the interface clutter-free. Media handling is smooth and intuitive, enabling quick adjustments without distortion.
Contact List Management
GetResponse
GetResponse provides a seamless contact management experience with options to import via CSV, TXT, or direct integrations. Contacts can be organised using segments based on demographics, behaviour, tags, engagement activity, and custom fields. The system helps maintain list hygiene by detecting invalid or inactive addresses and preventing bounce-related issues. Personalisation and tagging workflows make it easy to build targeted audience clusters across campaigns
Brevo
Brevo offers straightforward contact imports via file upload, copy-paste, or syncing from third-party platforms. Its contact dashboard clearly displays total list size, activity levels, and bounce status. However, segmentation is limited in the free plan and relies mostly on basic grouping. Advanced segmentation, including engagement-based actions and behavioural triggers, is available only in paid tiers. Duplicate detection ensures cleaner execution across campaigns
Campaign Execution
GetResponse
GetResponse focuses on structured campaign control, offering reliable deliverability supported by SPF, DKIM, and modern authentication configurations. Test messages load quickly, with dispatch times of 8–10 minutes, even at scale. Automations can trigger based on sign-ups, purchases, or behavioural flows, and multi-language footers support compliance. Its interface enables clear visual steps for design, content, recipients, and scheduling.
Brevo
Brevo emphasises dependable sending performance with approachable automation. Dispatch times during hands-on testing remained consistent even when multiple campaigns were queued. The system includes automated deliverability tools such as DKIM and SPF, plus dedicated scheduling options.
Reports & Analytics
GetResponse
GetResponse’s analytics suite covers detailed metrics, including click maps, heatmaps, bounce ratings, device data, custom segments, and exportable reports. Results can be exported in PDF or CSV, and users may integrate directly with Google Analytics or Data Studio. Visual insights make it easier to refine content and monitor engagement trends over time
Brevo
Brevo’s reporting dashboard loads quickly and highlights essential insights: opens, clicks, link metrics, unsubscribe rates, bounce details, and device-level performance. Reports support PDF and CSV export, and users may receive email summaries for periodic performance snapshots. Though simpler, Brevo’s analytics remain accurate and functional, even with larger lists under testing conditions.
Pricing & Value
GetResponse
GetResponse provides structured plans (Starter, Marketer, and Creator). Each offers high levels of automation, templates, analytics, and campaign scalability. Pricing is designed to grow with business needs, supporting unlimited sends, funnel builders, landing pages, and advanced reporting tools. The platform offers strong value for creators, marketers, educators, and brands scaling digital operations.
Brevo
Brevo’s pricing is known for flexibility and transparency, appealing especially to small teams and consistent senders. The Free Plan includes up to 300 emails/day, while paid tiers expand sending capacity up to 100K emails/month. Upgrades unlock advanced email automation, segmentation, A/B testing, SMS credits, and landing page tools. Brevo’s structure suits cost-conscious marketers and rising brands needing predictable email costs.
| Scenario | Best Choice |
|---|---|
| Testing before paying | Both — Both offer useful free plans for basic experiments and early testing. |
| Most budget-friendly starter use | Brevo — More flexible pricing and affordable send-based costs. |
| Scaling with a growing subscriber list | Brevo — Pricing remains manageable as volume grows. |
| Advanced customization & detailed reporting | GetResponse — Strong analytics, funnels, and advanced segmentation. |
| Teams needing structured workflows | GetResponse — Best for multi-step funnels and layered controls. |
| Long-term marketing automation depth | GetResponse — Cleaner workflow design and deeper automation toolkit. |
Final Verdict
GetResponse stands out for its advanced workflows, segmentation depth, template variety, reporting strength, and overall scalability. It is better suited for marketers who rely heavily on structured journeys, funnel-based campaigns, and detailed analytics. Brevo excels in simplicity, affordability, intuitive design, and fast execution, making it a favourite for beginners, small businesses, and teams needing dependable performance without unnecessary complexity.
Both platforms offer strong value, but the better choice depends entirely on whether you prioritise professional-grade control (GetResponse) or streamlined, accessible email marketing (Brevo).
On this page
Winner Snapshot: Getresponse vs Brevo
| Scenario | Best Choice |
|---|---|
| Fast, beginner-friendly email creation | Brevo |
| Clean UI with quick learning curve | Brevo |
| Detailed design control & flexible layouts | GetResponse |
| Data-focused reporting & multi-step analytics | GetResponse |
| Best value for small teams | Brevo |
| Best fit for teams needing advanced automation | GetResponse |
