Microsoft has quietly filed a new trademark with the European Union Intellectual Property Office (EUIPO), revealing a mysterious geometric logo that appears to signal the company’s next major push into AI-powered creation tools. The trademark, submitted on 26 November 2025, is currently listed as “Application under examination” and features a stylized, layered emblem resembling an action clap or a multi-paneled ribbon.
What Trademark Covers
According to the filing, the trademark covers a wide range of digital and AI-centric categories, including software using artificial intelligence for the creation, conversion, manipulation, translation, storage, and management of images, text, video, sounds, and speech. The scope also extends to audio-visual editing, video capturing, and online software services, suggesting that Microsoft is preparing to introduce a unified AI engine or creative suite built around next-gen generative capabilities.
The Nice Classification associated with the application — Classes 9, 41, and 42 — reinforces that the upcoming tool or platform will likely focus on multimedia generation, AI-driven content editing, and cloud-based creative workflows. This aligns with Microsoft’s broader push to integrate advanced AI across its productivity and entertainment ecosystem, from business applications to consumer-facing media tools.
Suggests About Microsoft’s AI Roadmap
While the application does not reveal the exact product name or timeline, references to AI for the creation and manipulation of documents, images, text, video, sounds, and speech hint at a deeper expansion of Microsoft’s generative AI portfolio. This could represent a fresh identity for a new creative platform, a dedicated multimedia AI assistant, or even a broader brand mark for an upcoming family of generative tools.
A Potential New Rival in the Creative Tools Market?
The trademark is still under examination, but its appearance strongly suggests that Microsoft is preparing something substantial in the AI-driven creation space. And if this new brand represents a full-fledged creative suite, it could position Microsoft to compete more directly with established players such as Canva, Adobe Express, and other popular media-creation platforms. With AI rapidly reshaping how users design, edit, and publish content, Microsoft’s move could signal a major new rival entering the arena.
