Ahrefs is a comprehensive SEO toolkit that’s widely used by digital marketers, SEO professionals, bloggers, and agencies. Known for its massive backlink index and accurate keyword data, Ahrefs helps users improve their search rankings, analyze competitors, and grow their online presence.
Site Explorer
This is Ahrefs’ flagship feature. It lets you analyze any domain or URL in detail:
- Backlink profile (referring domains, backlinks, anchor text)
- Organic search traffic
- Top-performing content
- Paid ads (if applicable)
Keyword Explorer
This tool provides in-depth keyword research metrics:
- Search volume
- Keyword difficulty
- Clicks per search
- SERP overview
- Keyword ideas across multiple platforms (Google, YouTube, Amazon, etc.)
Site Audit
A must-have for technical SEO. The audit scans your website and gives a health score based on:
- Crawl errors
- Broken links
- Duplicate content
- Redirect issues
- Mobile usability
Content Explorer
Find the most shared or linked-to content around any topic. Filter results by language, domain rating, number of backlinks, referring domains, and more.
Rank Tracker
Track keyword rankings over time and compare them against competitors. You can see:
- SERP movement
- Average position
- Visibility
- Traffic estimates
Ahrefs
$49 /month- Item1
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SEMrush
$55 /month- Item1
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SimilarWeb
$69 /month- Item1
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